

Festivals and Other Annual Events
If there's one thing about Sonora and Sonorans, they love a
good fiesta! In addition to events observed statewide and
nationally, typically each pueblo has its own special event that is
observed every year.
January through March
April through June
July through September
October through December
January
New Year's Day
January 1st
A quiet day, most stores and businesses are closed.
Dia de Reyes - Kings Day
January 6th
Mexican children receive gifts from the three kings (the Magi) on
this day, which is the traditional end to the Christmas season.
Alamos Cultural Festival - Festival Cultural Dr. Alfonso Ortiz
Tirado
Alamos, Sonora
This annual festival is named in honor of Alamos doctor and
philanthropist Alfonso Ortiz Tirado. The event highlights operatic
singing and chamber music, but a variety of popular music and
art are also featured. This event has steadily grown in popularity
and is now one of Sonora's most important cultural events,
drawing over 100,000 people from many different countries.
2009 will mark the 25th year of the festival.
More Information
February
Candlemas - Día de la Candelaría
Nationwide, February 2nd
It's Groundhog Day in the United States, but in Mexico this is the
Día de la Candelaría, a religious holiday that marks the end of
the Christmas season in the church calendar. Traditionally
images of the baby Jesus are blessed in a church ceremony.
Día de la Constitución - Constitution Day
Nationwide, February 5th
A national public holiday to commemorate the Constitution of
1917, which was enacted following the Mexican Revolution.
Día del Amor y Amistad - Valentine's Day
Nationwide, February 14th
In Mexico this day is to celebrate friendship and love. As in other
countries, friends and lovers exchange cards and gifts.
Día de la Bandera - Flag Day
Nationwide, February 24th
Schools, banks and government offices are closed in observance
of this national holiday to honor the flag of Mexico.
Festival Cultural para el Desierto - Desert Cultural Fair
Puerto Peñasco
Annual cultural fair celebrated in Rocky Point.
March
Semana Santa - Holy Week
Nationwide in March or April, two weeks prior to Easter Sunday
Most festivities take place during the week leading up to Easter,
but many people have the following week off as well, making it a
two-week holiday.
Religious processions and other activities are common, but for a
lot of Sonorans, it’s time to vacation at the beach. It's a very
busy travel time, so if you plan to visit Sonora during Semana
Santa, make your plans and reservations well in advance.
Natalicio de Benito Juarez - Benito Juarez's Birthday
A national public holiday, celebrated on March 21st
Benito Juarez went from humble beginnings as a Zapotec Indian
to become Mexico’s only indigenous president. Juarez enacted
many social advancements, such as establishing free and
mandatory education and establishing the separation of church
and state, and is often referred to as the Abraham Lincoln of
Mexican presidents.
Spring Kindergarten Parade
March 21st, Caborca
To commemorate the birthday of Benito Juarez and herald the
arrival of Spring, Caborca’s kindergarten children dress in
festive costumes and parade down one of the town’s main
streets.
January through March
April through June
July through September
October through December




